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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Make the search bar more prominent. If you sell products that people know to search for, making the search bigger and more prominent tends to work great. Think Amazon-style search bar – the center of it all. Track the effectiveness of those emails (open, clickthrough and conversion rates). Options are good.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

Track the effectiveness of those emails (open, clickthrough and conversion rates). A 2009 survey of 2000 online British adults found that 50% of those who regularly shop online said that if their preferred payment method is not available, they will cancel the purchase. Better search. Search is crucial to e-commerce.

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Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

I never would have paid for music back in 1999 or 2000 when I was sporting my 64mb Creative Nomad, powered completely ilegally by Napster. Search quality was low, I had no means of music discovery, and the device has what might have been the worst piece of software ever written. Because it was a tremendous pain in the ass.

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