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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Between 2001 to 2008, Jobs reinvented the company three times. This may work in stable markets and technologies. A shorter version of this article previously appeared in the Harvard Business Review.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Between 2001 to 2008, Jobs reinvented the company three times. This may work in stable markets and technologies. A shorter version of this article previously appeared in the Harvard Business Review.

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Can You Trust Any vc's Under 40?

Steve Blank

Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Tech acquisitions went crazy at the same time the IPO market did. 4) help nurture and grow the companies they invest in.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.”

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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

While the following advice is more focused on innovative technology companies, the idea can be transferred to any sort of marketing writing, including product descriptions. This is useful if, like most startups, you rely heavily on word-of-mouth distribution for customer acquisition. Use Specific and Active Language.

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