Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Between 2001 to 2008, Jobs reinvented the company three times. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job.
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