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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Do you have a product or service that you’ve given your heart and soul for? Have you fought tooth and nail for your product and service? Essentially, you want to get your product directly in front of your ideal customer without spending a whole lot of cash. Actually bled and lost sleepover?

Marketing 156
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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product. Pay it forward.

Flash 162
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Other tactics leverage partnerships with other businesses to create mutual value and introduce our respective communities to one another’s services or product offering. OK Go is an indy rock band formed in 2002, with three albums released since their inception. OK Go, or how to use exercise equipment for visibility and profit.

Viral 107