Both Sides of the Table

OCTOBER 11, 2011

If you think it’s location-based services / find out where your friends are at while you’re out – let’s talk about whether we need to incorporate that into our product. I logged into a room to listen to music & see what the product was all about. Is our product not as pretty? But I saw turntable.fm

Startup 313

Startup Guerilla Silicon Valley Portfolio 313

ReadWriteStart

APRIL 1, 2011

The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. We discussed guerilla p.r., product reviews through blogs, as well as SEO, blogs, and social media marketing. I advised Rahul to study Epocrates as a model.

India 119

India Guerilla Entrepreneur New Zealand 119

SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Early Stage Marketing and Branding – Farida Fotouh.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

crowdSPRING Blog

MARCH 2, 2011

20 creative guerilla marketing campaigns – [link]. Six Useful Google Code Labs Products For People Who Develop Website – [link]. Small companies have been doing this for years – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link].

Social Media 95

Social Media Small Business Design Media 95

ReadWriteStart

JULY 6, 2020

Do you have a product or service that you’ve given your heart and soul for? Have you fought tooth and nail for your product and service? Essentially, you want to get your product directly in front of your ideal customer without spending a whole lot of cash. Actually bled and lost sleepover?

Marketing 156

Marketing Startup Guerilla Canada 156

YoungUpstarts

DECEMBER 8, 2014

I have to remind myself that interactions with others are not guerilla warfare; nor are they tools to help me confirm what I already believe. And in the meantime, we fail to use the present moment productively. My mind always wants to formulate a response or counterattack instead of really listening to what the other person is saying.

Artificial Inteligence 182

Artificial Inteligence Guerilla Leadership Technology 182

Startup Professionals Musings

SEPTEMBER 26, 2014

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Up and Running

JULY 10, 2013

We started selling our product online this January, and in the first week, we were just trying to get the word out with social media and guerrilla marketing. However, in week two, a local TV reporter needed a story to do and caught wind of our product. Greg at Berry Sleepy : . “We It was a humbling start.

Guerilla 94

Guerilla Customer Public Relations Marketing 94

Startup Professionals Musings

MARCH 3, 2018

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

The Startup Magazine

NOVEMBER 29, 2018

Using such marketing is always very important and should be a big part of the way in which products and services are promoted. Guerilla Marketing. Everyone talks about how important word of mouth marketing is for modern businesses. It does not matter how big the company is. Source: Pexels.

Campaign 103

Campaign Guerilla Marketing Public Relations 103

YoungUpstarts

JANUARY 13, 2016

Donate products/services to local charities. Guerilla marketing. Just pick your times wisely; 8pm on a weeknight will guarantee someone will be home but they won’t be impressed by a late visitor. This doesn’t sound as extreme as the name implies, it simply means being a bit sneaky when distributing your message.

Guerilla 100

Guerilla Marketing Distribution Networking 100

Gregg Fraley, Author of Jack's Notebook

OCTOBER 15, 2012

Tennessee Ernie Ford, sang about the lack of money in his hit “Sixteen Tons” Guerilla Innovation- Chapter 12. Before I get into ways in which entrepreneurs (aka ‘guerilla innovators’) can get funds, a blurb on the whole money mindset is in order. Compensation for your work or product is fair.

Guerilla 84

Guerilla Tennessee Angel Investor Small Business 84

Gregg Fraley, Author of Jack's Notebook

OCTOBER 10, 2012

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” An entrepreneur see’s all feedback as an opportunity to improve his or her idea for a business, a product, or a service. Chapter 10. ” I reviewed two tools for doing so. They’re good tools.

Guerilla 85

Guerilla Small Business Stock Entrepreneur 85

Startup Professionals Musings

NOVEMBER 1, 2015

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

K9 Ventures

APRIL 14, 2020

Because, to rent a U-haul, put a banner on it and park yourself in South Park is about as good as it gets for Guerilla Marketing. By this point almost everyone (with a couple of holdouts) on the HiHello team was already on Pragli and I had used it enough to know that I really liked the product.

Cofounder 127

Cofounder Venture Capital Guerilla India 127

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 24, 2014

Maybe you want new business ideas, sales ideas, product improvement ideas, process enhancement ideas — tell them what you want — and start tracking what comes back. If you can be specific with your question to the group, great, even better, but it starts with just opening the door. Let your people know that you want ideas.

Guerilla 105

Guerilla Operations Framework Salary 105

The Startup Magazine

FEBRUARY 23, 2018

If you dream of having a company that offers 10 products, you don’t have to wait for all 10 of those products to be manufactured before launching. Instead, you can start with 1 or 2 products, and then bring on the others as your company starts to grow. In fact, you don’t even have to spend a lot of money.

Guerilla 63

Guerilla Startup Social Media Naming 63

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 25, 2013

You can have the excellent people, the right resources, an amazing product or service idea, and a rigorous innovation process — and still fail (see Blackberry, Kodak, etc.) I refer here to Mel Rhodes 4 P’s model of organizational creativity, Product, People, Process, and “Press” Press is environment.

Guerilla 96

Guerilla America Engineer Leadership 96

Gregg Fraley, Author of Jack's Notebook

MARCH 4, 2014

If the product or service is of genuine value, you can build good vibes up from there. This is really a holistic measure that includes all the above, but also something more. Good vibes happen when there is good value for everyone involved in an enterprise. Good bagels right? Get the culture right and you’ve got a chance.

Employee 97

Employee Guerilla Leadership Chicago 97

Gregg Fraley, Author of Jack's Notebook

JULY 24, 2012

Guerilla Innovation Chapter Five. It’s not just ideas, it’s also questions, facts, observations — products of your curiosity. Notebooking is Innovation Viagra. What do Leonardo DaVinci, Thomas Edison, Jack Kerouac, Beatrix Potter, Madame Curie, and Twyla Tharp all have in common? They all do Idea Notebooks.

Guerilla 103

Guerilla Small Business Programming Business Plan 103

Gregg Fraley, Author of Jack's Notebook

SEPTEMBER 29, 2014

If the speaker bio has inventions, patents, companies started-up, products introduced, brands created, processes improved, then you have a real world innovator. Here’s how I match the Four Criteria: I’ve created companies and new products for myself and for others. Innovation happens in the marketplace.

Hiring 105

Hiring Guerilla Audience Leadership 105

Duct Tape Marketing

JANUARY 27, 2016

Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools. How to create the interest and desire for your product before you sell it. Marketing Podcast with Danny Iny. Tweet This. Is a conversational tone in your marketing materials critical?

Conversion 28

Conversion Guerilla Hosting Naming 28

The Next Web

AUGUST 10, 2013

1) Embrace guerilla usability testing. Many startups don’t test their product at all or only after release because they fear it would be too expensive and would take too long. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. 3) Define your product goals first. 7) Simplify.

Cofounder 157

Cofounder Guerilla Startup Analytics 157

Gregg Fraley, Author of Jack's Notebook

JULY 23, 2012

Guerilla Innovation Chapter Four. Imagine if you will someone who is trying to invent a new cleaning product for the home. Innovate on COQ. Doing “COQ ” (rhymes with Poke) will get you somewhere. If you want to be an innovator you have to create something new — and how do you do that? Wait, what did that guy do?

Guerilla 81

Guerilla Audio Web Video 81

Small Business Force

AUGUST 31, 2011

It means there's actually a market for the product or service you're selling and an opportunity to find a niche for success. You have to think of yourself as a guerilla warrior, always outmanned and outgunned by larger competition. I've heard so many entrepreneurs lament about the fact that their market has multiple competitors.

Guerilla 34

Guerilla Marketing Revenue Cost 34

Up and Running

APRIL 5, 2016

The best strategy will vary by industry, but it might be wise to incorporate paid advertising in addition to organic or guerilla marketing. A lot depends on the price-point of the product and the product demographic,” explains Erin. Consider holding a VIP night or soft opening.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

Gregg Fraley, Author of Jack's Notebook

FEBRUARY 13, 2013

New approaches to manufacturing and production technologies can shore up the biggest American short coming; translating new technology to manufactured products. New skills and diversity of knowledge could reinvigorate the related industries.

Technical Review 102

Technical Review Engineer United States Government 102

Small Business Force

SEPTEMBER 9, 2011

Most lack basic information about their enemy like product offerings and pricing and how they compare to the business' offerings and pricing. The entrepreneurial army has to behave like guerilla fighters, picking and choosing what battles to fight. Perhaps, they are selling a product that complements the business' product or service.

Guerilla 28

Guerilla Customer Conversion Entrepreneur 28

This is going to be BIG.

JANUARY 25, 2010

Be sure to bring plenty of business cards and samples or your work, promotional literature and/or products as appropriate. RSVP: [link]. Tuesday, January 26th. 8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond. RSVP: [link] Friday, January 29th. 9:30AM North Brooklyn Breakfast Club.

Haiti 60

Haiti Community Arkansas Vermont 60

infochachkie.com

DECEMBER 5, 2011

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. When selecting your company and product names, consider the following: Uniquely Familiar. Correspondingly, your products’ names contribute to, but do not dictate, their success.

Naming 40

Naming Technical Review Product Product Name 40

crowdSPRING Blog

SEPTEMBER 6, 2017

Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. But, our favorite piece of advice he’s shared is this : Sell the benefit, not your company or the product. Show your audience how your product or service will benefit them. . 5) Scott Hallman. But, you should have.

Small Business 56

Small Business Guerilla Philadelphia Hiring 56

Small Business Force

AUGUST 31, 2011

It means there's actually a market for the product or service you're selling and an opportunity to find a niche for success. You have to think of yourself as a guerilla warrior, always outmanned and outgunned by larger competition. I've heard so many entrepreneurs lament about the fact that their market has multiple competitors.

Guerilla 20

Guerilla Marketing Revenue Cost 20

infochachkie.com

SEPTEMBER 24, 2011

Performance-based deals can effectively mitigate your monetary risk of entering into a non-productive consulting relationship. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Their story, market positioning, products, etc. Time Is Not Money, Time Is Everything.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

crowdSPRING Blog

MARCH 13, 2014

Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. It takes 3 years [before you know if your startup can be a real business] – crowdspring.co/1kK2ZJ8. ReadWrite – crowdspring.co/1ekm5xR.

Social Media 96

Social Media Small Business Design Media 96

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product.

Flash 162

Flash Marketing Stealth Social Media 162

crowdSPRING Blog

SEPTEMBER 6, 2017

Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. But, our favorite piece of advice he’s shared is this : Sell the benefit, not your company or the product. Show your audience how your product or service will benefit them. . 5) Scott Hallman. But, you should have.

Small Business 48

Small Business Guerilla Philadelphia Hiring 48

ConversionXL

AUGUST 4, 2020

Record what happens next, too—the communications you receive after purchasing through to the delivery, packaging, and product itself. If, for example, the retail team tells you customers are frustrated about the availability of specific products in certain stores, find out when this started. Product team. Customer-facing teams.

SQL 117

SQL Software Review Agile Metrics 117