Prevailing Wisdom
Mucker Lab
MAY 20, 2013
Consumer products and services are hit driven, it’s really hard to build a scalable consumer company”. 1996 – “It’s impossible to get to build a billion dollar company selling widgets at $15 and taking $1 commission one at a time”. 2002 – “the social network fad is over”. 1994 – “Consumers are fickle and unpredictable.
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