ConversionXL

JULY 29, 2015

Narratives help overcome resistance in two ways : They reduce the audience’s tendency to counterargue your message. Your audience identifies with the characters in the narrative, relating the message to their own life. And they want to be seen displaying compassion because they want to be loved themselves.” ( West, 2004 ).

Campaign 48

Campaign Reputation Metrics Naming 48

Startup Lessons Learned

SEPTEMBER 14, 2008

But the early customers all compared it to MySpace. This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. The people who are the lifeblood of an early-stage startup are earlyvangelists. They just dont need another authority figure in their life.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

reidhoffman.org

NOVEMBER 12, 2013

What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. First, understand your audience. Reid Hoffman.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Startup Lessons Learned

FEBRUARY 24, 2009

This time, I was lucky enough to have my friend Nivi from Venture Hacks in the audience, and he was recording. I liked the flattering Venture Hacks commentary so much Ill just quote it: Many founders believe that early stage startups are endeavors of execution. He believes that many early stage startups are labors of learning.

Lean 74

Lean San Francisco Continuous Deployment DC 74