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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Which sources drive the most traffic to your website from your target audience? Which have the most potential?

Demand 115
Demand Affiliate Audience Leadership 115
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Why Free Plans Don't Work

Software By Rob

AUGUST 18, 2010

lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! I can remember a number of sources for similar numbers (they may be higher for B2B). Business software is different and shouldn’t be treated in the same way as B2C. 41 AX on 08.19.10

Software Review 78
Software Review Software Revenue Cofounder 78
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