Both Sides of the Table

APRIL 19, 2011

o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested. They were actually selling long distance at 20-30 mil run rate signing people up on plans.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Agile VC

APRIL 17, 2011

Founding Date: 2004. Distribution revenue is CPC and CPA. . Obviously most of these employees are working hard primarily for equity upside compensation, but Kayak’s personnel costs are roughly $200K/head so the company is highly productive on a per employee basis. round closed in June 2004. Series A Preferred.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

JANUARY 18, 2022

It does this by building brand equity and aiding recall. When Facebook first launched in 2004, it was text-only. This will allow you to generate more awareness and engagement from content you already know resonates with your audience (meaning you’re likely to see a lower CPC and CPA). Use your brand to build a community.

Social Media 145

Social Media Audience Media Marketing 145