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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Loyalty experts will swear this is not true, and will use complex models to demonstrate ROI of their systems.

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Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).

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Tuesday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).