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Customer Development in Japan: a History Lesson

Steve Blank

In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com. Maysee now enjoys hockey stick revenue growth. Amazon did not carry it yet, and I was nervous spending money at a website known mostly for cups and t-shirts, completely irrelevant to business books.

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The Coming Zombie Startup Apocalypse

This is going to be BIG.

Would you be surprised to know that almost half of the dot com companies founded when the boom started in 1996 were still around in 2004--four years after the peak of the NASDAQ? Instead of paid acquisition fueling an up and to the right hockey stick, these companies would grow organically.