What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media
Both Sides of the Table
FEBRUARY 12, 2017
Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). Only when a platform felt its reputation might be impinged did they escalate to crack down on their newfound monetization.
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