Lessons Learned: Using AdWords to assess demand for your new.
Startup Lessons Learned
NOVEMBER 7, 2008
It was fall 2004, and the presidential election was in full swing. Now were not exactly in stealth-mode - weve pitched at Techcrunch - but Id rather not go dancing in my competitors faces. Hopefully that will take some of the sting out of the fact that you had to engage in a little trickery.
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