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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. The SiriusDecisions Demand Waterfall (2006). But such a simple funnel works only if you have a lot of inbound interest and a sales team focused on fielding inquiries. Align with your sales team’s view of deal creation.

Demand 101
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The Playbook for Scale Up Nation

Seeing Both Sides

This post was co-authored with Omri Stern and originally appeared in Harvard Business Review. As a result, tech-sector employment has declined as a percent of the workforce, from 11% in 2006–2008 to 9% in 2013. The founders have started companies before. More recently, Israeli founders are themselves moving to the U.S.