Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
They have a smattering of microsites that their Agency put together once in a campaign rush a number of years ago. How do consumers access the Internet? #2. How do consumers access the Internet? Here's the one for Functionals: The internet is a functional tool, I don’t want to express myself online.
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