How To Convert Visitors Who Are Considering Switching From a Competitor
ConversionXL
JULY 10, 2014
When it won the Grand Effie in 2007, jury chair John Butler said (emphasis mine): “They managed to do it with humor, class, and honesty without falling into the trap of overtly negative competitive advertising” This is perhaps the most important element when doing any kind of competitive testing in your campaigns.
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