Remove 2007 Remove Green Remove Leadership Remove Lean
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.

Marketing 121
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. The one side, I think it’s a really interesting point you bring up, which is does it immediately lean toward to creating new products and services?

Cost 37
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People-First Capitalism

Reid Hoffman

What’s some of the ways that that kind of informs your leadership? And it was 2007. And I think one of the things that we’ve learned is, when I came to Silicon Valley in 2007, we were starting Airbnb in 2008, it was a marketplace. And so you got to be honest, you got to be willing to lean in and be open, authentic.

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People-First Capitalism

Reid Hoffman

What’s some of the ways that that kind of informs your leadership? And it was 2007. And I think one of the things that we’ve learned is, when I came to Silicon Valley in 2007, we were starting Airbnb in 2008, it was a marketplace. And so you got to be honest, you got to be willing to lean in and be open, authentic.