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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.

Marketing 121
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The Past, Present and Future of Gender Lens Investing

Austin Startup

While the value of diverse teams and women in leadership are relatively new topics in the business world, the field of gender lens investment is even newer. No uniform metrics or standardized criteria currently exist to compare actual fund portfolios to determine gender impact in terms of women’s leadership profile.

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7 Inspiring Corporate Executives

YoungUpstarts

The Dallas native and CEO of WellPoint since 2007, Angela Braly has been busting glass ceilings for a long time. He’s the CEO of a company that recruits current and future CEOs; it’s his job to define and recognize the qualities of effective corporate leadership. Leadership is about making others believe,” says Burnison.

Dallas 212
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20 Essential TED Talks For Entrepreneurial Students

YoungUpstarts

She wraps up TEDGlobal 2007 opining on what they all mean for business-minded Africans and what still needs doing to stimulate their minds. With the green movement swelling in popularity, many opt to keep their ideas local and sustainable, and the incoming results proved absolutely spectacular.

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Ro Parra Joins CSIdentity Board

Austin Startup

Ro retired from Dell in 2007, and previously held roles at Grid and Radio Shack. Bill Morrow, Chairman and CEO of CSIdentity, states “Ro Parra’s demonstrated strategic leadership and proven track record of success in catapulting companies to the next level will be an invaluable asset to CSIdentity. CrunchBase Information. CSIdentity.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. So, it’s something that gets infused into the broader marketing strategy. So I think there’s an opportunity for both things to be true.

Cost 37
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12 Terrific Coworking Spaces in Chicago

crowdSPRING Blog

Since 2007 it’s helped find, fund, and nurture technology companies out of its 65,000 square foot workspace in downtown’s Lyric Opera building. The Roof Crop offers an unusual, idyllic landscape for green seeking entrepreneurs. 20 N Upper Wacker Dr #1200. Merchandise Mart Plaza. Suite 1212. 1516 W Carroll Ave.

Chicago 60