2007 Lead Generation Revenue SEM 
Cracking the Code
NOVEMBER 10, 2009
Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. ► 2007. (10). Best Venture and Technology Podcasts for 2007.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. What the sheet shows is that each customer is costing you $100 in just lead generation expense. For more on the topic of Viral Growth, refer to my blog post on that topic here.)
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
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