The Trend Towards Lean Startups :: Small Business Marketing Blog.
Duct Tape Marketing
JUNE 15, 2011
While the word lean might conjure up notions of cheap, it’s really about taking a scientific approach to innovating, measuring and responding in ways that stop companies from wasting time and money. The basis of the concept, as applied to startups, comes from the Lean manufacturing world popularized by Toyota.
Let's personalize your content