Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. Do you have your own tips or resources for public relations?

Public Relations Tips and Tricks for Your Business

Inc Startups

Marketing and PR, unfortunately, sometimes can be costly, particularly if you''re running a lean operation and just starting out Creating an efficient PR and marketing plan is a cornerstone to building up your organization''s success.

Trending Sources

Lean Marketing Tips: Public Speaking

crowdSPRING Blog

We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand.

Lean 33

3 Steps to Becoming a Networking Ninja

crowdSPRING Blog

Michelle Garrett of Garrett Public Relations says: Small business owners need to do more networking to make more contacts, not only for possible referrals, but as resources and even as friends you can turn to when you have a question or problem related to your business.

Lean Business: Lessons from A-Rod

crowdSPRING Blog

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. What are the lessons to be learned for those of us who would like to receive only the best publicity? Lean Marketing Tips: Public Speaking.

Lean Marketing tips: not-for-profit edition

crowdSPRING Blog

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series.

Twitter Link Roundup #283 – Old Fashioned Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Lean Business: Why Comcast Stomps ADT’s Customer Service | @crowdSPRING Blog – crowdspring.co/1ErKhM4. Master Strategies For Public Speaking crowdspring.co/1EkhARk. How to Play the Valuation Gap Between Start-Ups and Public Tech Companies crowdspring.co/1gtYySK.

10 New Years Resolutions For Small Businesses and Startups

crowdSPRING Blog

Perhaps you haven’t tried email marketing, social media, public relations, special events, or other marketing methods and some or all of these may prove effective if you try. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Twitter Link Roundup #289 – All Sorts of Good Stuff For Small Business, Startups, and Designers!

crowdSPRING Blog

The most delicious baked goods in the world start with the pumpkin, whether your tastes lean to the pumpkin breads or the pumpkin pies. Publications for Typography & Lettering Lovers – Print Magazine crowdspring.co/1ML7jpS. I love autumn. Well in part, because I love pumpkin.

Twitter Link Roundup #278 – Freaky Good Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3 Related posts: Twitter Link Roundup #187 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Cuba 33

Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). Lean Marketing: Basic Metrics You Should be Watching. Skin cancer is a scourge.

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. Related posts: Lean Marketing tips: not-for-profit edition.

Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

crowdSPRING Blog

Setting up a WordPress page or the like is a relatively simple process, but it does take time and energy to do so; the advantage is that when self-hosted your blog can act as a very effective portal and provides you with great control over design and functionality.

Lean 30

Small Business and Startups: 3 Essentials for Customer Service

crowdSPRING Blog

Related posts: Lean Marketing: Customer service strategies for small businesses and startups. Lean business practices Marketing and branding Small business branding customer service entrepreneur entrepreneurship inspiration leadership public relations small biz small business smallbiz

Twitter Link Roundup #129 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link].

Small Business and Startup Tips: 5 Marketing Mistakes to Avoid

crowdSPRING Blog

Related posts: Small business and startup tips: training day! Lean Marketing tips: business card as selling tool. Marketing your small business is simple, right?

Twitter Link Roundup #181 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link].

Twitter Link Roundup #237 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. Related posts: Twitter Link Roundup #231 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Lean Marketing: Facebook advertising for newbies

crowdSPRING Blog

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Lean Marketing tips: not-for-profit edition.

Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Business: Capacity Management, Overhead, and Your Business – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. How did Internet Explorer get to be so bad (relative to Chrome, Safari, and Firefox)?

Lean Startups: The Most Efficient Path To Non-Differentiation

Launching Tech Ventures

Launching Tech Ventures This blog collects student, guest, and instructor posts from Launching Technology Ventures, a Harvard Business School MBA elective course that examines lean startup management practices. So true, and this is where Lean UX dovetails into the process.

Twitter Link Roundup #118 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Hiring for Lean Startups: The First Few Hires – [link]. Related posts: Twitter Link Roundup #95 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Busting the Lean-Startup Myth – crowdspring.co/1ozOXHA. Related posts: Twitter Link Roundup #232 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #172 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Empower Your Small Business – NEW edition: marketing, lean business, paid search, #1 mistake – [link]. Lean Business: Freelancers for ALL My Friends! Lean Business: Freelancers for ALL My Friends!

Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing: Delivering Customer Service via Social Media – [link]. Crowdsourcing taps public for work, money, ideas – [link]. Crowdsourcing taps public for work, money, ideas – [link].

Twitter Link Roundup #136 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link].

Twitter Link Roundup #171 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages | Hubspot Blog – [link].

Twitter Link Roundup #185 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Want to become a better public speaker and promote your business? Want to become a better public speaker and promote your business? Lean Marketing Tips: Public Speaking – [link].

Twitter Link Roundup #104 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Related posts: Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Customer Service and a Culture of Helping

crowdSPRING Blog

Related posts: Small Business and Startups: 3 Essentials for Customer Service. Lean Marketing: Customer service strategies for small businesses and startups. “Thanks for contacting us with your question. We’ll reply within 3 business days.”

Twitter Link Roundup #182 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link].

10 New Years Resolutions For Small Businesses and Startups

crowdSPRING Blog

Perhaps you haven’t tried email marketing, social media, public relations, special events, or other marketing methods and some or all of these may prove effective if you try. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Cause Marketing on Ice

crowdSPRING Blog

Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Marketing tips: not-for-profit edition. inspiration Marketing and branding Social media als challenge ice bucket leadership marketing pr public relations Strategy viral

Video 22

Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Twitter Link Roundup #254 – Sweet, Sweet resources for Small Business, Startups, and Design!

crowdSPRING Blog

Lean Business: Unleashing the (task) Force | crowdSPRING Blog – crowdspring.co/1tdsoAs. Related posts: Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

crowdSPRING Blog

Great politicians are masters at this, they understand well how to make a point, back it up, and illustrate it so that the audience can relate. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Twitter Link Roundup #72 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing: Public Relations strategies for small businesses and startups – [link]. Lean Marketing: Public Relations strategies for small businesses and startups – [link]. Good overview of lean software development – [link].

Twitter Link Roundup #84 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean startups: Office space for the 21st Century (what to consider when leasing office space) – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link].

Twitter Link Roundup #173 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link].

Twitter Link Roundup #189 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Interview: Rand Fishkin CEO of Moz on Lean Marketing – [link]. Considering tech blogs as trade publications instead of journalism – [link]. Related posts: Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.