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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. RT @StephanieTilton: Marketing Metrics 101 for B2B Startups by @aprildunford [link] Unisys Security Reply 15. Oct, 2010 at 6:01 pm RT @B2BOnlineMktg: Great slide and description of metrics!

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B2B Metrics Marketing Startup 42
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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service].

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San Francisco Customer Wiki Lean 144
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