The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
Yet at the end of the day even with all these processes 9 out of 10 of new products are failures. The flaw in this thinking is that “first customer ship is simply the date when engineering thinks they “finished” the 1.0 That’s a better return than having 10 out of 10 companies succeed and each return 2x our money.
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