2010 Direct Marketing Metrics PR 
Steve Blank
APRIL 30, 2009
And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. We hadn’t taken the time to learn the basics of packaging ourselves.
Startup Lessons Learned
APRIL 7, 2010
Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. For example, I’m a big believer in split-testing.
Expert insights. Personalized for you.
120 
Let's personalize your content