The Complete Guide to Writing Product Descriptions That Convert
ConversionXL
AUGUST 30, 2019
What we do have is empirical support from an ecommerce study conducted by NNgroup. So while it’s not as blatant as a hero image or a value proposition, product page copy is an important component of a successful ecommerce site. There’s a lot more to consider for SEO implications, but we won’t waste too much time on that.
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