Cracking The Code: Made to Stick!
Cracking the Code
JUNE 23, 2008
Chip Heath, a Professor at Stanford GSB and Dan Heath, a consultant from The Aspen Institute, wrote a very interesting book, " Made to Stick " to explain why some ideas survive and others die. ► 2012. (1). ► 01/15 - 01/22. (1). ► 05/23 - 05/30. (1). A funny perspective on Google innovation.
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