2012 Campaign Churn Rate Social Network 
Duct Tape Marketing
DECEMBER 27, 2012
This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed. If You Liked This Post.
maplebutter.com
JANUARY 8, 2013
Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign. How can I lower my apps churn rate? Why do I do it?
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