The Most Misunderstood Facts About Building a Business on YouTube
Both Sides of the Table
JANUARY 19, 2015
Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). I’ve written about that, too.
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