Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Hence none of you will mis-understand that recommending a focus on CPA in stage four means you run the company to the ground because you ignore business fundamentals! [A Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Small Business and Startups: End-of-Year Mishegoss, 2013!

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. Where you have CPA, it is is an even more valuable signal. A lousy 17%. See what I mean? Strong feelings.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

DECEMBER 9, 2014

Skype became part of Microsoft so I was at Microsoft for two years and then in September of 2013 I left Microsoft and GroupMe to start Fundera which is an online marketplace for small business loans. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other.

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

MARCH 13, 2013

Wowzers rock on, but after stuffing around with payment processors for months I finally put up my buy now button in January 2013 ($9 / month) and guess how many people signed up?…. Not only that I’d had 3,000+ sign up to use Informly (free signup). And I knew him (thanks Jake if you are reading this). Be careful what you track.

Metrics 111

Metrics Analytics Aggregator Revenue 111