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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

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As InVision App’s marketing manager Sophia Eng explains: “It is rare for a large company at a late stage or an enterprise software company to be doing growth marketing with all of the channels at top peak performance. For example, if you run a software company, talking to clients at a trade show might put you in touch with the right audience.

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9 Case Studies That’ll Help You Reduce SaaS Churn

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How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. When they met to discuss and attempt to address the issue in January 2013, they realized they had little insight into exactly why customers were leaving. The Research. The Execution. image source.

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