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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

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Thinking Ahead to 2014

Venture Chronicles

I always take predictions posts with a grain of salt because they reflect the aspirations of the author as much as a qualified and objective forecast of what will happen in year ahead. The fixation on big data will take a pause in 2014, thank God. We’ll hear more about this this from the big public companies in 2014.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Going B2C was daunting and not in our core DNA,” Kaufer remarked. The chart below shows their financial performance over the last few years, with forecasted 2012 revenue of $767M and EBITDA of $339M. At its current 20-25% revenue growth rate, TripAdvisor will join Akamai in the billion dollar revenue club in 2014.