LinkedIn Video Ads: Relevance, Specs, and Use Cases
ConversionXL
MARCH 6, 2019
Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn’s targeting capabilities—by company name, job title, etc.—are Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. LinkedIn video ad targeting.
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