Steve Blank

AUGUST 15, 2016

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. For the past 30 years great colleges have approached recruitment by creating a list of names from the PSATs and then sending out glossy brochures. Clips from their interviews are below. Jeremy Johnson is an education innovator.

Cofounder 145

Cofounder Entrepreneur Africa Sales Cycle 145

Steve Blank

AUGUST 15, 2016

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. For the past 30 years great colleges have approached recruitment by creating a list of names from the PSATs and then sending out glossy brochures. Clips from their interviews are below. Jeremy Johnson is an education innovator.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

ConversionXL

MARCH 6, 2019

LinkedIn’s targeting capabilities—by company name, job title, etc.—are Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MARCH 10, 2017

You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. Personalization comes in many forms… Including a first name in the subject line. Including a location reference in the subject line.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MAY 8, 2019

At their height of popularity, around 2014, they were seen as easy ways to earn links—engaging visuals that sites could embed to make a point and add interest. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Infographics.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Austin Startup

FEBRUARY 23, 2019

I truly believe this is the year where quantum dots make a name for themselves in agriculture, and so its about marketing, sales, manufacturing, and generally about traction in the market. There are other soft factors like sales cycle speed, marketing potential, competition, defensibility, and technology readiness level.

Technical Review 54

Technical Review Startup Harvest .Net 54