CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Longer decision cycle. Insert line of code.
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