Duct Tape Marketing
NOVEMBER 16, 2023
One is you should have an outside, I mean, obviously there are a lot of people that hire CPA, but they really just say, here's my stuff for the taxes in a lot of cases. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.
Up and Running
FEBRUARY 9, 2015
Those of you that have had the opportunity to go to college, I am quite sure that you probably know someone who is a CPA and someone who is a lawyer and you want to add those two people to this kitchen cabinet as well because you need professional advice. How do you advise [crosstalk 00:55:44]. Sabrina: Great, thank you so much.
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Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. Yes, a silo but so much better than 2015. Here’s one illustrative example. Time of Day.
ConversionXL
FEBRUARY 3, 2017
Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. CPA / Sub-Affiliate. Email Marketing.
Up and Running
MAY 28, 2015
Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You don’t need a CPA. That was from the 80s and early 90s, we’re in 2015. How many of those open will click on the link? How many will go to the website? How will I know?”
Occam's Razor
MARCH 25, 2014
I even abandoned CPA (not enough focus on what makes the ads good). Reward campaigns (owned, earned or paid) that deliver the person who converts right away AND the campaigns who deliver the people who convert after a few days. I abandoned CPC (I hate that metric, it incentivizes short-term thinking of the worst kind).
ConversionXL
MARCH 21, 2017
That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. A 2015 study found companies make $6.50 And how do you track your own campaigns?
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