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The Advanced Guide to Holiday Testing

ConversionXL

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Tweet It!].

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages. Are they a lost cause? What about innovation?

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. (Your customers change, after all.). via MailChimp).

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