Key Performance Indicators (KPIs) for Optimization
ConversionXL
SEPTEMBER 28, 2017
Jared Spool at CXL Live 2017. There are many metrics that aren’t key to the business, so we need to pay less attention to those.”. it’s a lead generation website, nothing is sold), conversion rate is the next best thing. Calculating LTV depends on your business model. 2) Conversion rate.
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