Marketing Metrics 101 for B2B Startups
www.rocketwatcher.com
NOVEMBER 8, 2010
Now the question: There are many ways to allocate the cost of acquisition of a customer across multiple channels – no one prospect or lead really just watches one webinar, but rather sees a website, reads a white paper, visits your community, etc… I have a couple methods, but what have you seen that works for you to figure out how to split (..)
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