Remove Acquisition Remove Advisory Board Remove Customer Development Remove Retention
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Now the question: There are many ways to allocate the cost of acquisition of a customer across multiple channels – no one prospect or lead really just watches one webinar, but rather sees a website, reads a white paper, visits your community, etc… I have a couple methods, but what have you seen that works for you to figure out how to split (..)

B2B 42
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Startup Tools

steveblank.com

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Executive / Advisory Board Compensation. VentureHacks on Startup Advisory Boards รข??