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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Now the question: There are many ways to allocate the cost of acquisition of a customer across multiple channels – no one prospect or lead really just watches one webinar, but rather sees a website, reads a white paper, visits your community, etc… I have a couple methods, but what have you seen that works for you to figure out how to split (..)

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Startup Tools

steveblank.com

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

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Startup Resources

www.vccafe.com

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. Executive / Advisory Board Compensation. VentureHacks on Startup Advisory Boards â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? s Essays â??