Bootstrapped CPC rule of thumb: MRR/25
A Smart Bear: Startups and Marketing for Geeks
APRIL 29, 2013
Even after the first hundred customers, half of those were serendipitous one-offs, not representative of repeatable, controllable customer acquisition, and the scale of the data isn’t statistically significant. ” Easy for them to say, but what about a bootstrapped, profit-driven business? ” Here’s my way.
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