Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. Guyana, anyone?
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