Acquisition B2C Churn Rate Demo 
ConversionXL
NOVEMBER 15, 2016
Reducing churn rate. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Identifying and optimizing the biggest acquisition expenses. Calculating your CAC.
ConversionXL
OCTOBER 30, 2021
To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Cost per acquisition (CPA). Image source. Lifetime value (LTV).
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