crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. Why, you ask? Life Time Value. How many buy something?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JULY 9, 2015

With that in mind, understanding the commitment levels of the people in your signup funnel is key to building out a lead generation model that increases the number of true evaluators in your signup pool in the first place. Using past data to qualify leads. How the signup funnel works. Conclusion.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. Business As Usual. Again, easey peasey.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. It is possible to go after low-intent keywords, but there’s a lower chance of conversion (meaning more work to take a lead through your funnel). Image source.

Customer 140

Customer Marketing Social Media CPA 140