Facebook S-1: The Most Anticipated IPO in a Decade ? AGILEVC
Agile VC
FEBRUARY 2, 2012
These companies report gross ad revenue but then subtract out “TAC” (Traffic Acquisition Costs) which is basically accounting-speak for the revenue share they pay to the partner sites where the ads actually appear. But places like Brazil and India are estimated at 20-30% and Japan and South Korea at <15%. link] leehower.
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