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Invest in Israel Newsletter – June 2012 Edition

VC Cafe

This month’s trend continues to be acquisitions of Israeli firms by large US corporates. Facebook’s acquisition of Face.com will enable the social network to embed face recognition software into its photo app. This is Facebook’s second acquisition in Israel, following the acquisition of Snaptu for $70m in March 2011.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

We believe instead of setting up your marketing organization for interruption, like it’s basically been set up for the last 50 years, what if we set it up around groups of audiences that we get really close to, we build loyal and trusted relationships with, and we don’t just create one revenue stream. We create four, five.

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