Remove category launching-venture
article thumbnail

Beware The Consultant

infochachkie.com

Beware The Consultant John Greathouse – Posted in: Cash Flow Management , Launching Venture , Strategic Planning. For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. John is a CPA and holds an M.B.A. Thanks for visiting!

Equity 40
article thumbnail

Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth. As soon as possible!&#

Customer 156
article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

When the company was initially launched, its name was awkwardly similar to the chocolate drink YooHoo. Google is not descriptive of the company’s search core competency nor was it particularly easy to pronounce, spell or remember when the site was initially launched. John is a CPA and holds an M.B.A. Select Category.

Naming 40