This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove ugly
Remove Acquisition Remove Cost Remove CPA Related Topics
PPC Churn Rate Aggregator Metrics Campaign B2C Lead Generation Revenue Affiliate Guerilla More Related Topics >
article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

AUGUST 12, 2013

By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? You may be getting a lot of conversions, but the CPA can kill you.

Channel 161
Channel Analytics Campaign Conversion 161
article thumbnail

Beware The Consultant

infochachkie.com

SEPTEMBER 24, 2011

For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. Unlike employee training costs, which can typically be spread over years of service, the relative return from training a consultant is modest and pricey. John is a CPA and holds an M.B.A. startupcto

Equity 40
Equity Silicon Valley Cofounder PR 40
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024