Acquisition Database Direct Marketing Retention 
VC Cafe
SEPTEMBER 5, 2012
On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?
ConversionXL
MAY 3, 2017
Segmenting Your Customer Database. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Easy — your customer database. Your goal is retention. It’s widely used for a reason.
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