Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
in Ireland—despite being behind a paywall. Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. At the same time, organic traffic, for many news sites, isn’t the primary acquisition source, in part because most news-related queries are new and never searched before.
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