Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. This may work in stable markets and technologies. But today very few of those remain.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. This may work in stable markets and technologies. But today very few of those remain.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ConversionXL

JULY 3, 2020

Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. At the same time, organic traffic, for many news sites, isn’t the primary acquisition source, in part because most news-related queries are new and never searched before. Metering vs. lead-in. Metering. “As But it’s not easy.

SEO 122

SEO HTML Technical Review Caching 122

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CACR (Customer Acquisition Cost Ratio).

Internet 62

Internet CPA Acquisition Revenue 62

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?

Internet 113

Internet eCommerce Advertising Flash 113

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CACR (Customer Acquisition Cost Ratio).

Internet 75

Internet CPA Acquisition Revenue 75

Up and Running

JUNE 22, 2016

Below you will find a list of six strategies and tactics real estate agents use to bring in additional revenue, or to maximize their current revenue. In fact, it returns the same ROI as social media marketing. In terms of cost-per-acquisition, it’s also very competitive, coming in at around $19. Fix it and flip it.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

ConversionXL

JULY 20, 2019

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. So what’s the truth about the state of email marketing in ecommerce? Experian took an even closer look, focusing on revenue. Promotional vs. transactional emails.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Facebook is becoming more popular by the day.

San Jose 133

San Jose Customer Database Campaign 133

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Adding Ad Revenue. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search).

eCommerce 48

eCommerce Email Conversion Marketing 48

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). If the company did both things, revenue was $12. The marketing messaging and timing and all other signals for relevancy and offers used for this group was exactly the same as the control group.

.Net 119

.Net Campaign Analytics Channel 119

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Is it revenue or is it bookings? Metrics-Based Marketing Increases Marketing ROI. photo credit Shutterstock. asks Allen.

Acquisition 43

Acquisition Cost Customer .Net 43

Occam's Razor

JULY 31, 2006

5 : Understand exactly what the acquisition strategy of your website / company is. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. In this case, I've done that by adding a filter to segment revenue to only show social value. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Build acquisition into your product (LinkedIn, TransferWise). Use marketing to amplify your product. Stacey MacNaught – Nobody Pays the Bills in “Social Shares” – Content Marketing That Delivers Tangible Value. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48